Privacy Policy

Learn more about Privacy

Introduction

Welcome to the HookDate Privacy Policy (“Policy”)! This explains how we collect, store, protect and share your information, and with whom we share it. We suggest you read this in conjunction with our Terms and Conditions of Use.

Whilst you’re enjoying the HookDate mobile web application (including the Desktop version) (“App”), our websites and microsites (such as Hookdate.com) or using our digital products and services (such as our competitions or surveys) (together, referred to in this Privacy Policy as our “Sites”), we collect some information about you. In addition, you may choose to use the App or Sites to share information with other Hookdate members including your friends and contacts (“Users”). We may also need to share your information sometimes.

HookDate’s App and Sites are global, and your information will be sent to and used in the United States and the UK regardless of the country you reside in. This Policy explains how we protect your personal data when we transfer it overseas, so please read very carefully!

Managing Your Information

1. COLLECTION OF INFORMATION

Registration information

When you download the App and create an account (“Account”), we may collect certain information (“Registration Information”) about you, such as:

  • Name;
  • Username;
  • Email address
  • Mobile number
  • Gender identity;
  • Date of birth;
  • Sexual preference;
  • Photographs;
  • Location, and
  • Login information for social media accounts that you connect to your Hookdate Account (this could include, for example, your Facebook and Google accounts). For more information about this, see “Linking other accounts to Hookdate” in section 7 below.

You will also be required to create a password in connection with the registration of your Account. Once you register, you will be able to review and change this information at any time just by logging in to Hookdate (other than your location, which, if you have given Hookdate access to your location in your device settings, is automatically updated based on the location of your device) or contacting Hookdate’s Customer Support Team. It is your responsibility to ensure that your account details are kept up to date. If your phone number changes, please ensure that you update this in your account.

The information we collect helps to enhance the App and verify our Users (robots are not welcome!). Registration Information such as your sexual preference, name and username may be visible to other Users who view your profile page.

For users who are California residents, the data we may collect falls within the following categories of “personal information,” as defined by the California Consumer Privacy Act (CCPA):

  • A. Identifiers, such as name and location;
  • B. Personal information, as defined in the California customer records law, such as contact (including email and telephone number) and financial information;
  • C. Characteristics of protected classifications under California or federal law (if you choose to provide them), such as age, gender identity, marital status, sexual orientation, race, ancestry, national origin, religion, and medical conditions;
  • D. Commercial information, such as transaction information and purchase history;
  • E. Biometric information, such as faceprint;
  • F. Internet or network activity information, such as browsing history and interactions with our Sites and App;
  • G. Geolocation data, such as mobile device location;
  • H. Audio, electronic, visual and similar information, such as photos and videos;
  • I. Professional or employment-related information, such as work history and prior employer;
  • J. Non-public education information; and
  • K. Inferences drawn from any of the personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.

 

Purchases Information

If you decide to purchase any of our premium services, we will process your payment information and retain this securely for the prevention of fraud and for audit/tax purposes.

Hookdate uses automated decisions to prevent fraudulent payment transactions being processed as part of its anti-fraud procedures. In order to do this, our systems check payment transactions for behaviour that indicates breaches of our Terms and Conditions of Use. If a transaction meets certain criteria that demonstrate that the Terms and Conditions of Use are likely to have been breached and the transaction is likely to be fraudulent, the relevant transaction may automatically be blocked. Where a transaction is blocked, the user will be notified that their transaction cannot be processed and affected Users can contact Hookdate to contest the decision.

Device Information

We may collect information about your device when you use the App including the unique device identifier, device model, and operating system, for a number of purposes, as set out here. In addition, if you permit us to do so, the App may access your device’s address book solely in order to add someone to your contacts.

Links

We may keep track of how you interact with links available on Hookdate, including third party services by redirecting clicks or through other means. We may share aggregate click statistics such as how many times a particular link was clicked on.

2. USE OF YOUR INFORMATION

Our main goal is to ensure your experience on Hookdate is an enjoyable one and in order to deliver it to you, we may use your Registration and other information to:

  • offer you our services and features;
  • contact you with information about the App (e.g. updates and new features);
  • to personalise the App/Sites and the content we deliver to you;
  • conduct research and analytics about how you use and interact with the App/Sites;
  • test new technologies and processes designed to enhance and develop the App/Sites;
  • resolve disputes, troubleshoot problems and enforce our Terms and Conditions of Use;
  • investigate fraud, protect our legal rights, and to enforce our Terms and Conditions of Use;
  • to send you information about the promotions and offers we have available (e.g., specify the types of goods/services/offers to be provided via direct marketing) by direct marketing or other modes of communication – if you’ve signed up for our communications or otherwise told us it’s ok. We will not use your information in email direct marketing unless you give us your consent during the Account creating process or via Settings in the App (you can withdraw from marketing at any time via Settings in the App or by using the opt-out mechanisms and links provided in each message); and
  • protect our Users and third parties from harm.

Our Matching Algorithms

Our mission is to create kind and equitable relationships. We have developed matching algorithms to predict your compatibility with other users so we can show you people we think are a good match for you. We use different indications based on users’ profiles on our app (for example, how you swipe or whether you match with someone). We use these indications to recommend the most relevant profiles to everyone to maximise everyone’s chances of finding meaningful connections on our apps. Our matching algorithms are based on a range of factors and use machine learning to rank profiles for you to maximise your chance of finding compatible matches. We use the following data about you and other users to predict your compatibility with others and generate profile recommendations: the information you provide us about yourself in your profile such as age, distance or gender so we can show you people who are appropriate and are more likely to like you back; information about how you interact with our app to suggest to you people who are active and available to meet new people; and your device coordinates, which are necessary to understand your proximity to other members. The legal basis for processing profile and proximity information is that this is necessary for the provision of our contractual services to you pursuant to Article 6(1)(b) GDPR. Where we process information about your app activity, this is based on our legitimate interests pursuant to Article 6(1)(f) GDPR, and specifically our legitimate interest in generating more personalised and relevant recommendations for who you can match with in our App. Where you have included sensitive information in your profile, such as information about your beliefs, the processing of this information is based on your voluntary and explicit consent.

Moderation Practices

We use a combination of automated systems and a team of moderators to monitor and review accounts (including photos and any other information uploaded onto user profiles) and messages for content that indicates breaches of our Terms and Conditions of Use. If an account or message meets certain criteria that demonstrate that the Terms and Conditions of Use are likely to have been breached, the relevant account will be subject to a warning and the user’s access restricted and/or blocked. Affected Users can contact Hookdate to contest the decision.

If you post anything that is inconsistent with our Terms and Conditions of Use, we reserve the right to terminate or restrict access to your Account.

3. WHAT OTHERS MAY SEE ABOUT YOU

We think our Users are awesome, and we want you to share how awesome you are with the world, so we have built certain features to enable this. Our App is designed to make it easier for you to connect with other Users and to interact with them.

When using the Hookdate App, you should assume that anything you post or submit on the App may be publicly-viewable and accessible, both by Users of the App and non-users of the App. We want our Users to be careful about posting information that may eventually be made public.

Please be careful about posting sensitive details about yourself on your profile such as your religious denomination and health details. While you may voluntarily provide this information to us when you create your profile, including your sexual preferences, there is no requirement to do so. Please remember that photographs that you post on Hookdate may reveal information about yourself as well. Where you do upload and choose to tell us sensitive information about yourself, you are explicitly consenting to our processing of this information and making it public to other Users.

Your Hookdate profile and other information you make available via the App, including certain information added to your profile through third party accounts (such as Facebook or Instagram – see section 7 of this Privacy Policy for more information about this) may be viewed and shared by Users with individuals who may or may not be Users of the App. For example, a User may recommend you as a match to his or her Facebook friend(s) by taking a screenshot of your profile picture and sharing it, regardless of whether such friend(s) is also a User of the App.

Please also note that in certain countries (currently, South Korea only) Users are provided with functionality enabling them to download a copy of their conversation history (as this is required by local laws) and that Hookdate has no control over how Users may then publish or use that information.

If you log in to or access the App through your Facebook account or another third-party account on a device which you share with others, remember to log out of the App and the relevant third-party account when you leave the device in order to prevent other users from accessing your Hookdate account.

4. OUR POLICY TOWARDS AGE

Although we want as many people as possible to enjoy our creation, you have to be at least 18 years old to use HookDate.

HookDate does not knowingly collect any information about or market to children, minors or anyone under the age of majority. If we become aware that a child, minor or anyone under the age of 18 has registered with us and provided us with personal data, we will take steps to terminate that person’s registration and delete their Profile information from HookDate. If we do delete a Profile because you violated our no children rules, we may retain your email and IP address to ensure that you do not try to get around our rules by creating a new Profile.

CHANGES TO THIS POLICY

As HookDate evolves, we may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information and will always be at https://hookdate.com/privacypolicy/. If we make a change to this policy that, in our sole discretion, is material, we will notify you, for example, via an email to the email associated with your Account or by posting a notice within HookDate.

This privacy statement was last revised on November 22, 2024.

Discover
Message
Match
Activities
Search